Anguana Charity Music Festival
Goal
Create the visual identity and graphic materials (digital and physical) for the event.
Where did we start?
The project began with a kick-off meeting where the organizers walked us through the festival’s vision and goals: 4 nights of music and fun to raise funds for the Dynamo Camp association and other active local projects. There was already a draft visual identity in place, which presented the event as fun, playful, and handcrafted.
The first version
Guided by the house nature of the music and the names of the various artists, we decided to go for a cleaner, more modern style, while avoiding the colors orange and blue on their own, since they were already used by other events in the area. For the festival’s first edition, we combined the existing material with gradients in shades of pink and purple, keeping the logo unchanged, given the limited time available and the fact that the festival’s first edition would give us plenty of input to fully define the event’s identity going forward.
The final result
